Geely new energy grabbed the Beijing market and 4S store centralized opening channels doubled

With the cancellation of the "local small catalog" of new energy vehicles in Beijing in February this year, all pure electric vehicles entering the promotion catalog of the ministry of industry and information technology of the People's Republic of China can be registered and sold without filing in Beijing, which opens the door to more new energy vehicle enterprises in Beijing, an important new energy vehicle market in China.

Geely New Energy is one of them. On April 22, 9 stores in Geely New Energy Beijing announced the opening of the joint ceremony. The ceremony was held in Beijing Shengshi Weilan 4S store. It is understood that these nine stores are in line with the standards of Geely New Energy First Class Store, with a total area of 20,000 square meters and a total investment of 200 million Yuan. In terms of regional distribution, nine stores cover all major business districts in Beijing, which can meet the needs of Beijing consumers for nearby car purchases.

Geely Automobile announced that the company has entered the 3.0 development stage, especially in 2015, the “Blue Geely Action” new energy strategy was announced, and “20200”, which achieved “2 million sales in 2020, 90% of which are new energy vehicles” was set. After the strategy, Geely embarked on the road of transformation of the development of new energy vehicles. Conghui An, CEO and CEO of Zhejiang Geely Holding Group, said that 2018 is a crucial year for Geely to shift from high-speed development to high-quality development. Geely will take off the hat of traditional auto companies and become a true Internet and new energy enterprise.

In the past three years, Geely has achieved outstanding performance in the fuel vehicle market and has become the leader of the new independent car companies. According to the data, the total sales volume of Geely Automobile in 2017 reached 1.247 million units, a year-on-year increase of 63%. It is rare in the industry; the total sales volume in the first quarter of 2018 totaled 386,000 units, a 39% increase over the same period of last year. The momentum is still strong. However, compared with the situation in which fuel vehicles are triumphant, the performance of Geely New Energy can only be described as inferior. At present, Geely has only two new energy vehicles, namely Emgrand EV and Emgrand PHEV. In 2017, Geely Xinneng Energy achieved annual sales of 25,000 units with pure electric vehicle Emgrand EV. Although the performance of bicycles is not bad, but during the same period, Beiqi and BYD have an annual sales volume of more than 100,000 units with a more comprehensive product line. In addition, to achieve the goal of “90% of new energy vehicle sales in 2020”, there is no doubt that Geely needs to fully develop its products, channels and operations.

Geely first chose to find a breakthrough from the Beijing market. Due to factors such as unlimited purchases and subsidies, the Beijing market has always been the vane of the national pure electric vehicle market. All new energy vehicle companies regard this as a battleground, and Geely is no exception. Up to now, Geely New Energy has achieved certain results in Beijing, and has sold more than 10,000 vehicles in Beijing. In 2017, it accounted for 26% of the A-class pure electric market in Beijing. These were completed by an Emgrand EV. This year, the Emgrand EV450 version is newly launched. The car has a cruising range of 450 kilometers, plus 30 minutes of fast charge, 1 kilometer only seven cents and other product advantages, making the car once again showing signs of selling. Up to now, the dealers in Beijing have received more than 1,000 orders for the Emgrand EV450.

The arrival of new products requires a simultaneous increase in sales channels. The joint opening of the 9 stores of Geely New Energy is a key step in the construction of Geely's speed-up channels. It is understood that these 9 stores will introduce Geely New Energy's new channel image standard in the future, and the software's external image, exhibition hall layout, maintenance workshop specifications, VIP lounge, open negotiation area, boutique area and other software and hardware will be fully upgraded. New energy vehicle owners provide a more comfortable car buying environment and service experience. In addition, Geely has also established a dealer strategic alliance to explore new marketing systems through linkages between companies and distributors.

Geely's new energy distributors increased from 4 in 2017 to 9 today, and the number of service stations increased by 15. It is worth mentioning that four of the investors in these nine dealers have a joint venture brand business background, indicating that Geely New Energy has a good appeal to dealers.

“The layout of the Beijing market will be further expanded in the future to ensure that every car owner can enjoy consulting, car purchase and after-sales service more conveniently.” Huanhuan Zhuge, general manager of Geely New Energy Automobile Sales Co., Ltd. said. She also told reporters: "In addition to Beijing, Geely New Energy is accelerating the deployment of channels throughout the country, and is currently developing rapidly in Henan and Shanxi provinces." By April 2018, the number of Geely New Energy distributors reached 108. Compared with 2017, it has increased by 80% year-on-year; the number of service stations nationwide has reached 173, an increase of 54% compared with 2017.

If building a channel to sell a car is a traditional way of selling new energy vehicles, then exploring new energy travel is a new field, which is also a new business form that is the main force of the transformation of traditional car enterprises and the new power of the car. Time-sharing, shared cars, internet cars, etc. The Cao Cao special car set up by Geely Group is positioned in the field of “Internet + travel”. Currently, it implements batch service through the Emgrand EV model. In addition to solving some of Geely's new energy sales, Geely has also accumulated a certain amount of accumulated travel data. At present, Cao Cao special car develops rapidly in the Hangzhou market, and just as Geely New Energy has vigorously added to the Beijing market, in January this year, Cao Cao was officially stationed in Beijing, and competed with other companies in the field of travel services.

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