Sales of pure electric cars in Beijing have changed hands

Recently, from January to April, the license number of pure electric vehicle traffic insurance in Beijing was released, and the total license number of saic roewe reached 1753, among which the roewe ERX5 and roewe Ei5 were the first and second place respectively. Compared with before, Beijing pure electric vehicle traffic insurance number one position, often occupied by byd brand, roewe can in January to April this year on the number of Beijing pure electric vehicle traffic insurance number one, shaking byd's market position is really not easy. Analysis points out, roewe brand in traditional car performance has positive influence on the sales of new energy vehicles, for many years insisted on pushing all-electric cars for the market of Beijing, is currently in the tide of consumption upgrade, consumers to the brand and quality are more value, "number of" less car consumers, competition heats up more can show the comprehensive competitiveness of the product.

The competitiveness of products at the same level is insufficient

As one of the pioneers in the all-electric car market, byd failed to hold on to its sales champion in January and April. But the host baic new energy also did not obtain the good result, instead was enjoined by the Beijing roewe market traffic insurance registration quantity champion or runner-up, has the analyst to think, this is because of the same level product competition ability insufficiency causes.

"Byd's qin EV and e5 are both 'veterans'. They are both being upgraded. Some consumers may be sitting on the sidelines, while others are switching to other products." An insider told reporters. Although byd started early in the pure electric vehicle market, but as many car companies gradually layout in this field, new products are constantly launched, byd qin and e5, which have been in the market for many years, seem to be somewhat inadequate. "According to byd's filing chart, there are obvious changes in the new generation qin and e5, and the e5 has been significantly reduced in terms of reassembly quality. It is expected that the product competitiveness will be greatly enhanced after the product is put on the market." The analyst believes that the pure electric vehicle market, the old product competitiveness decline, is one of the important reasons for the ranking change.

"The roewe ERX5 is a pure electric version of the gasoline model RX5. The RX5 launched by roewe in the market first won the recognition of the market in a short term by virtue of its high appearance level and the concept of 'the world's first Internet SUV'. The ERX5 inherits the advantages of the gasoline model and makes the market promotion easier." According to the above industry insiders, on the premise of paving the way for RX5, ERX5 also has the professional advantages of many pure electric vehicles, making it easier to win the favor of consumers. In terms of electric drive, the EDU intelligent electric drive unit of the roewe ERX5 was patented in the United States to achieve high power efficiency, low power consumption, high reliability and durability, and to bring the same driving smoothness as the fuel car.

It is known that the roewe ERX5 is equipped with a three-way lithium battery pack from the ningde era, with a capacity of 48.3kWh and a battery energy density of 135.3Wh/kg. Under operating conditions, the continuous driving range is 320km and the maximum continuous driving range is 425km. More importantly, saic roewe also made a commitment of 8 years / 120,000 km warranty for the three-power system and 8 years / 120,000 km battery attenuation of less than 30%. In actual use condition, the actual driving range is closer to the driving range under operating condition. According to many consumers, byd some pure electric car products in the winter, continue to drive the mileage significantly shortened, seriously affecting consumer use.

Ei5 is a new product that just came into the market. It is a normal phenomenon that there is a high concentration of registration after the product goes on the market. This is because the order is released in a short period of time. However, it is worth mentioning that, as a new product based on the appearance of the station wagon, Ei5 can achieve such performance as soon as it is released, indicating that the station wagon is gradually accepted by the market.

The "occupy" factor is getting smaller

Due to the particularity of the policy, Beijing can be said to be the vane of the development of China's new energy vehicle market. On the one hand, in Beijing's motor vehicle purchase restriction policy, new energy vehicle licenses have accounted for 60% of the annual license issuance. On the other hand, unlike the lottery for fuel vehicles, new energy vehicle licenses are queued up in order of application. Therefore, consumers face the purchase of new energy vehicle products and the purchase of fuel car mentality is completely different. More than one consumer told reporters: "it is not easy to shake the number plate, even if it is a loan, also buy a one-step car." But few consumers who have bought new energy cars before feel the same way.

From the previous market sales, most consumers buy new energy car products, most of them are unable to buy fuel cars out of frustration. In addition, the pure electric vehicle products in previous years, especially when the power battery technology is still relatively backward, the driving range is more than 200 kilometers, many consumers are looking at which cheap to buy which, the new energy car as a substitute for fuel car, hoping to get the fuel car license, and then buy a better fuel car. Therefore, the sales volume of A00 products, including baic new energy EC series and chang 'an benben EV, is relatively high.

However, the current situation has changed. With the improvement of specific energy of power batteries and the substantial increase of driving range, new energy vehicle products are gradually becoming more sophisticated. Consumers have gradually shifted from passive guidance to active acceptance, and their cognition of pure electric vehicle products has been greatly changed. From the interviews of journalists, it can be seen that consumers now have higher expectations and requirements when buying pure electric cars, instead of merely obtaining a license plate. The change in the ranking of the number of traffic insurance registrations directly illustrates the change in consumers' perception of new energy automobile products.

Gradually into a period of benign development

This year, the state has adjusted the subsidies for new energy vehicle products, which has become an irresistible trend. With the increase of pure electric vehicle products and the progress of technology, consumers have more and more choices. Similar to the development law of fuel car market, in the competition of new energy car market, the acceptance of products that meet consumer demand will be higher and higher. At the same time, more and more pure electric vehicles are built on the exclusive electric vehicle platform, which is different from the previous modification on the basis of fuel vehicles. The change in consumer attitudes to pure electric cars is natural.

At present, various auto companies have explored experience in the new energy vehicle market for many years. Some auto companies have developed independent new energy vehicle products, such as roewe Ei5, based on the family appearance of traditional fuel vehicles with good sales volume, and cooperated with the pure electric vehicle manufacturing system. Others, such as Great Wall motor's euler brand, simply build new energy car brands and product concepts. In addition, a number of new forces to build cars entered the market, but also to enhance the consumer expectations of new energy vehicle products.

Some analysts pointed out that it is foreseeable that the future new energy vehicle market will be similar to the development of the current traditional fuel car market, eliminate a number of enterprises and products, and quickly form a aggregation effect. With the change of Beijing market as the beginning, the new energy vehicle market will be accompanied by the decline of state subsidies and the fierce competition in the market to speed up the reshuffle of the industry.

The page contains the contents of the machine translation.